Interview Series: Staging on a Budget to Sell A Stagnant Listing
INTERVIEW WITH LISA JACKSON, HOME SELLER
Lisa: Hi Sabrina, thank you so much for taking the time to talk with me. I’ll be honest—I’m feeling pretty desperate right now. My house has been on the market for five months with barely any interest. I’m at the point where I can’t afford to keep up with the mortgage payments much longer, and I’m terrified of facing foreclosure. I’ve heard that staging might help, but I have a very limited budget. What can I do to improve my chances of selling without breaking the bank?
Sabrina: Hi Lisa, first of all, I’m really sorry to hear about the situation you’re in. It’s tough, but you’re not alone, and there are definitely some things we can do to help get your home sold quickly, even on a tight budget. The key is to focus on the most impactful changes that will make your home appeal to as many buyers as possible.
Lisa: That’s a relief to hear. So where should I start? What are the essentials I need to focus on?
Sabrina: The first thing I’d suggest is decluttering and depersonalizing your space. This is something you can do yourself, and it’s incredibly important. Buyers need to be able to envision themselves living in your home, and that’s hard to do if your personal items are everywhere. Box up family photos, personal collections, and any excess belongings. If you don’t have a storage unit, even organizing things neatly in the garage or a closet can make a big difference.
Next, let’s talk about cleaning. A spotless home feels well-cared-for and inviting. I recommend a deep clean from top to bottom, including carpets, windows, and any outdoor spaces like the porch or patio. If your budget allows, hiring a professional cleaning service can be worth it, but if not, roll up your sleeves and tackle it yourself.
Lisa: Okay, I can definitely handle that. What about furniture? I’ve read that staging often involves bringing in new furniture, but I can’t afford to rent or buy anything new right now.
Sabrina: That’s completely understandable. We can work with what you already have. Sometimes, it’s just a matter of rearranging furniture to improve the flow of a room. I’d focus on making sure each space has a clear purpose. For example, if your living room is also serving as a home office, try to separate those areas as much as possible, even if it’s just by moving furniture around.
You can also freshen up your existing furniture with inexpensive updates—throw pillows, slipcovers, and a new area rug can go a long way in making a room feel updated without spending much.
Lisa: Those are great ideas. What about the outside of the house? My yard isn’t in the best shape, and I’m worried it’s turning people off before they even step inside.
Sabrina: Curb appeal is incredibly important, so I’m glad you brought that up. Again, the goal is to make the most of what you have. Start by tidying up the yard—mow the lawn, trim any overgrown bushes, and remove any dead plants. If you can, add a few inexpensive potted plants or flowers near the entrance to create a welcoming feel. A fresh coat of paint on the front door can also make a big impact without costing too much.
Finally, make sure your porch or entryway is clean and inviting. A new doormat and a simple wreath on the door can add charm for very little cost.
Lisa: That all sounds doable. I’m feeling a bit more hopeful now. Just one last question—how soon do you think I might see results if I make these changes?
Sabrina: It’s hard to predict exact timelines, but I’ve seen homes in similar situations turn around quickly once these changes are made. Buyers are looking for a space they can see themselves in, and these adjustments will help create that vision. By decluttering, cleaning, improving the flow, and boosting curb appeal, you’re making your home much more attractive to potential buyers. With any luck, you’ll start getting more interest and offers soon.
Lisa: Thank you so much. I’m ready to get started on these changes right away. I really appreciate your advice and support.
Sabrina: You’re welcome. I’m here to help you through this process, and I’m confident that with these steps, you’ll see a positive change. Please feel free to reach out if you need any more guidance along the way.
Struggling to sell your home? Contact Sabrina Watson at (757)289-6530 for budget-friendly staging advice that can help you close the deal and move forward with peace of mind.